Bisleri International and the Indian Coast Guard (ICG) signed a Memorandum of Understanding (MoU) to collaborate on the 'Plastic Free Oceans' programme under Bisleri's flagship 'Bottles for Change' initiative. The focus area includes the Kerala and Mahe coastlines. The initiative aims to collect, segregate and responsibly recycle plastic waste from coastal areas and promote ocean conservation. Bisleri's Bottles for Change programme has been running since 2018, educating people on plastic recycling. India generates over 9.4 million tonnes of plastic waste annually, a significant portion of which reaches oceans.
Environment
Bisleri and Indian Coast Guard Sign MoU for 'Plastic Free Oceans' Under Bottles for Change Initiative; Kerala Coast Focus
Key Points
- Bisleri International and the Indian Coast Guard (ICG) signed a Memorandum of Understanding (MoU) to collaborate on the 'Plastic Free Oceans' programme under Bisleri's flagship 'Bottles for Change' initiative
- The focus area includes the Kerala and Mahe coastlines
- The initiative aims to collect, segregate and responsibly recycle plastic waste from coastal areas and promote ocean conservation
- Bisleri's Bottles for Change programme has been running since 2018, educating people on plastic recycling
- India generates over 9.4 million tonnes of plastic waste annually, a significant portion of which reaches oceans
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• Bisleri + Indian Coast Guard (ICG): 'Plastic Free Oceans' MoU; Kerala + Mahe coast (Jul 2026) • Under Bisleri's 'Bottles for Change' initiative (since 2018); coastal plastic waste collection • India: 9.4 million tonnes plastic waste annually; Extended Producer Responsibility (EPR) rules 2022 • ICG: Indian Coast Guard; under Ministry of Defence; DG: S. Paramesh
